Social Psychology: Attraction


Proximity

e.g. Westigate Study (Festinger, 1950)

The single best predicator of attraction. It is caused by availability and mere exposure. Repeated mere exposure can increase attraction (Moreland & Beach, 1992)

Physical attractiveness (Dion et al. 1972)

Physical attractiveness is expected to be self-fulfilling (Snyder, Tanke, Berscheid, 1977)

Definition

Physical attractivness works in various situations

Similarity

Birds of a feather flock together.

類は友を呼ぶ

Reciprocity

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